destination strategic plan

As the official destination marketing organization (DMO) for Greenville, SC, VisitGreenvilleSC is charged with increasing visitation to Greenville (city) and Greenville County. 

VisitGreenvilleSC is beginning an exciting Destination Strategic Planning process to develop a roadmap for the next 10 years (to the year 2032). Our process is being facilitated by JLL’s Tourism & Destination Advisory practice, a global consulting group focused on long-term destination planning. The planning process is anticipated to take 10 months.

As part of this process, we are open and interested in receiving stakeholder feedback. To schedule an appointment or join a focus group, please fill out the form below. You may also just drop us a line if you have ideas or thoughts to consider.

Thank you and we look forward to working with the Greenville tourism and destination industry partners.

View and download the following PDF files by clicking on the map titles below. Maps are created and copyrighted by VisitGreenvilleSC in conjunction with Upstate Mapping & Water Services (cartographic)Scott Jessop Art (illustrated), and Vector Geoanalytics (interactive). Maps may vary slightly by color and points of interest. 

*Illustrated maps should not be taken literally. They are for general referencing only. 

Cartographic Maps