Greenville, South Carolina
Destination Strategic Plan


As the official destination marketing organization (DMO) for Greenville, SC, VisitGreenvilleSC is charged with increasing visitation to Greenville (City) and Greenville County. 

VisitGreenvilleSC is beginning an exciting Destination Strategic Planning process to develop a roadmap for the next 10 years (to the year 2032). Our process is being facilitated by JLL’s Tourism & Destination Advisory practice, a global consulting group focused on long-term destination planning. The planning process is anticipated to take 10 months.

As part of this process, we are open and interested in receiving stakeholder feedback from our Greenville tourism and destination industry partners. To submit your thoughts and ideas, please use the form below. Thank you, and we look forward to working with you!