Trueline Brands

Opening late 2025, Trueline is a new brand of music venues created by Michael Grozier, co-founder of the legendary House of Blues. Launching this project has been a work in progress and a labor of love for several years and their team searched the southeast and chose the perfect site for their first and flagship location.

Greenville has community pride and just enough swagger. It is a charming city that feels rooted without being complacent. There is already so much to boast about downtown and Trueline will fit right in!

Expect unparalleled and diverse live entertainment, innovative corporate events, local bands, and national touring acts in dynamic and flexible spaces where every detail matters for the artist and the fans.

This is Trueline GVL -- a place that bring people together through music, art, and inspiring performances.

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General Information
  • Days Open: Opening late 2025
  • ADA Compliant:
  • 100% Smoke Free:
  • Free Wifi:
  • Payment Methods Accepted:
    • Contactless Payment
    • American Express
    • Discover
    • Master Card
    • Visa
  • Minutes To GSP Airport: 18
  • Minutes to Greenville Convention Center: 10
  • Miles to Greenville Convention Center: 5
  • Miles to Bon Secours Wellness Arena: 2
  • Bus Parking Available:
  • Admission Price: Ticket price based upon show.
  • Parking Fee: Public parking available nearby
  • On-Site Restaurant/Food Service:
  • Outdoor Picnic Area:
Venue Information
  • Indoor Venue:
  • A/V Equipment Available:
  • Outside Catering Allowed:
  • Full Bar: