VisitGreenvilleSC (VGSC) is a not-for-profit, membership-based, accredited Destination Marketing Organization (DMO). We proudly represent and serve the City and County of Greenville, South Carolina, the hospitality industry, and hundreds of small businesses. As Greenville's official sales and marketing organization, our primary goal is to enhance the long-term economic development of our community through increased visitor trips and visitor spending. In a nutshell, our goal is to make more potential visitors say, Yeah! to Greenville, SC.
Click here to take a quick look at our Purpose Book for details on the value of tourism in Greenville.
Here's a quick snapshot of VGSC's core goals and objectives:
- Lead and foster the growth and sustainability of Greenville's travel and tourism industry
- Increase demand and revenues on behalf of Greenville area hotels, restaurants, retail, airports, attractions, recreational amenities, festivals and more
- Increase occupancy rates for Greenville area accommodations
- Increase visitor spending throughout the greater Greenville area