Trueline GVL

Opening mid 2025, Trueline is a new brand of music venues created by Michael Grozier, co-founder of the legendary House of Blues. Launching this project has been a work in progress and a labor of love for several years as their team searched the southeast, choosing the perfect site for their first and flagship location.

Greenville has community pride and just enough swagger. It is a charming city that feels rooted without being complacent. There is already so much to boast about downtown and Trueline will fit right in!

Expect unparalleled and diverse live entertainment, innovative corporate events, local bands, and national touring acts in dynamic and flexible spaces where every detail matters for the artist and the fans.

This is Trueline GVL -- a place that bring people together through music, art, and inspiring performances.