About VisitGreenvilleSC

VisitGreenvilleSC is the official destination marketing organization for the City and County of Greenville, SC, and is contracted to market Greenville as a premier leisure and group travel destination. Since its incorporation in 1984, VisitGreenvilleSC has been an independent, private, not-for-profit organization.

Our Vision:

To be one of the most visited⁠—and talked about⁠—travel destinations in the Southeast. 

Our Mission:

Maximize Greenville's Visitor Economy by developing and promoting exceptional visitor experiences to elevate the quality of life and prosperity for our community.

Our Core Values:

Integrity: Doing the right thing, all the time. We build trust through transparency, honesty and respect. 

Open: We actively seek new perspectives with the belief that we're stronger because of our differences.

Resilience: We believe our response to adversity, not the adversity itself, defines who we are. We are positive, flexible, and persevere to find success. 

Passion: We are inspired by an authentic love for Greenville, and we strengthen our community by sharing it with the world.

Excellence: Our team, our vendors and our stakeholders deliver bold, creative, and high-performing solutions.

Collaboration: Our success is greater when we effectively harness other's expertise, experiences & resources.

Our Social Inclusion Statement:

VisitGreenvilleSC is dedicated to fostering a safe and inclusive destination where everyone is valued. By celebrating our diverse community and embracing what connects us, we invite all to experience Greenville, SC—a place where everyone belongs.