VisitGreenvilleSC (VGSC) is a not-for-profit, membership-based, economic engine, and accredited Destination Marketing Organization (DMO). We proudly represent and serve the City and County of Greenville, South Carolina, the hospitality industry, and hundreds of small businesses. As Greenville's official sales and marketing organization, our primary goal is to enhance the long-term economic development of our community through increased visitor trips and visitor spending. Our passion is getting more people to say, Yeah! to Greenville, SC.

Our Vision:

To be one of the most visited⁠—and talked about⁠—travel destinations in the Southeast. 

VisitGreenvilleSC's Core Goals and Objectives:

  1. Lead and foster the growth and sustainability of Greenville's travel and tourism industry

  2. Increase demand and revenues on behalf of Greenville area hotels, restaurants, retail, airports, attractions, recreational amenities, festivals, and more

  3. Increase occupancy rates for Greenville area accommodations

  4. Increase visitor spending throughout the greater Greenville area